For more than 2 years we have provided excellent marketing services for Spectank®. It has been an interesting journey taking on a B2B cleaning supply company and being able to be apart of the changes before and after the pandemic. We have had the challenge of controlling the brand with Franchisees and getting leads for the Spectank® system.
Notes on the campaigns
The magic of the campaigns may start with matching the creative with the target market but the actual driver that achieved the results was achieved behind the scenes. What gave us results was using the data and setting up multiple funnels and messages to convert the right person at the right time. The rest came from the natural progression of the sales agents believing that the leads were good, and so, applying themselves with confidence.