For two years we were engaged in affiliate marketing for insurance companies. The main focus was high-end life insurance but we did dabble with the other projects. The reason the lead function was outsourced to us was because of our ability to use behaviour and data to hyper-focus on target groups. The higher quality leads meant more sales and more confident salespeople. The top quality results came after three months once the pilots and data could indicate “where” and “when” to target “who” with “what” series of messages.
Notes on the campaigns
The magic of the campaigns may start with matching the creative with the target market but the actual driver that achieved the results was achieved behind the scenes. What gave us results was using the data and setting up multiple funnels and messages to convert the right person at the right time. The rest came from the natural progression of the sales agents believing that the leads were good, and so, applying themselves with confidence.